Industry: Cosmetics

Description: L:A Bruket, the Swedish-based natural and organic skincare brand.

Acquisition date: March 2019

« We are impressed by the true lifestyle skincare brand Mats & Monica have built offering natural and organic coastal beauty products allowing its customers to reconnect with nature and identify with a certain way of life. Its DNA stands at the heart of what makes brands successful: emotion in a meaningful way. We are fully convinced the brand is ideally positioned to further accelerate and is poised for an impressive growth trajectory. »
- Frédéric Biousse, Elie Kouby and Emmanuel Pradère

« We are pleased to welcome Experienced Capital as shareholder and strategic partner. This partnership will enable us to continue to innovate natural and organic skincare while expanding and strengthening our reach. »
- Monica Kylén and Mats Johansson

Visit the L:A BRUKET site
Read the press release